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Few islands embody the allure of Mediterranean luxury quite like a holiday in Mykonos. With its iconic whitewashed architecture, vibrant nightlife and sweeping sea views, the island blends cosmopolitan energy with timeless Cycladic charm. Mykonos is more than just a holiday destination - it is a lifestyle investment where every stay delivers both indulgence and opportunity.
For guests, seasonal rentals in Mykonos deliver hotel-level service with the privacy of a home. For Mykonos property owners and investors, steady international demand, limited supply on prime coastlines, and robust high-season rates have created a market that rewards quality, location and timing, making any Mykonos property for sale in high demand.
The Mykonos property market continues to lead Greece in value. Mykonos property prices have continued to climb into mid-2025. Mykonos average sale values reached approximately €7,583/m², up 3.6% year-on-year, with Chora commanding around €7,978/m² and Marmaronisio offering lower entry points near €4,408/m².
At the luxury end, neighbourhoods such as Psarou villas for sale and Ornos villas for sale in Mykonos often exceed €10,000/m², and the island-wide 2025 average near €7,574/m² reflects persistent international appetite and expectations for 3.5–5.5% annual appreciation.
Performance on the rental side remains strong. Licensed short-term rental (STR) yields typically range 4–8%, depending on micro-location, amenities, and operations. Analytics providers suggest around 55% occupancy, an average daily rate (ADR) of $1,009, and $45.8K estimated annual revenue per listing, while Airbtics has tracked roughly 2,834 active listings, ~70% occupancy, an average nightly rate near €203, and annual revenue for a two-bedroom of about €82,505.
Methodologies differ, but the direction is consistent: prime, well-managed homes with compelling amenities outperform, and high-season dates in July and August drive a significant share of annual income.
Policy also shapes the landscape. In 2025, measures such as a €20 cruise-visitor levy and adjustments to short-term rental taxation were introduced to help manage overtourism. For guests, the practical effect is minimal — licensed, furnished properties continue to provide a predictable, high-standard experience; for owners, compliance and professional management are increasingly central to sustained performance.
Each area of Mykonos offers a distinctive rhythm:
The short-stay market is deep and data-rich, with a wide selection of luxury villas in Mykonos available to rent at any given time. Depending on the dataset, average occupancy has been reported between the mid-50s and around 70%, a spread that reflects different sampling and seasonality windows. Nightly pricing moves in tandem with that demand curve: compact apartments in Chora can be competitive outside peak months, while top-tier villas in Psarou or Ornos reach premium rates when summer is in full swing.
For owners or those with houses and apartments for sale in Mykonos, this means revenue is highly sensitive to amenities, photography, service levels and calendar management; for guests, it reinforces the value of booking early for specific weeks, especially if you need additional bedrooms, a heated pool or event-ready outdoor space.
Navigating the Mykonos market requires expertise and access. With a Polarius search mandate, you gain complete representation: we screen the entire market, secure access to exclusive villas and apartments, and negotiate on your behalf — all at no extra cost. From lifestyle rentals to long-term investment strategies, Polarius ensures you enter the Mykonos market with clarity and confidence.
As of July 2025, average sale prices are about €7,583/m², an increase of 3.6% versus July 2024. Premium addresses such as Chora frequently exceed €7,900/m², while Marmaronisio offers benchmarks nearer €4,400/m². At the broader level, 2025 averages near €7,574/m² underscore Mykonos’ position as Greece’s priciest island market.
Licensed short-term rentals commonly achieve 4–8% yields. Revenue varies with location and product: some analytics have estimated ~€82.5K annual income for a well-situated two-bedroom with ~70% occupancy, while alternative datasets cite ~55% occupancy, $1,009 ADR, and $45.8K annual revenue per listing. The constant across sources is that professional operations and prime positioning drive outperformance.
On pricing, Mykonos leads the pack. With a 2025 average around €7,574/m² and luxury enclaves pushing €10,000/m²+, it outpaces most Greek islands - an outcome of intense foreign demand, limited prime inventory and the island’s global brand.
In 2025, policy steps to manage visitor flows included a €20 cruise-passenger levy and increased taxes on short-term rentals. While the guest experience remains consistently high in licensed homes, owners and operators benefit from close attention to compliance, documentation and professional management.
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